🔥 The goal: Amplify visibility.

The Community Resource Center in East Los wanted to connect with more East Angelenos and increase foot traffic. Partnering with staff, I built their social media from scratch, crafting a customized playbook and tapping into local trends + culture to develop a unique content style and strategy. We launched with a week-long team training, a kick off community activation, and collabs with local influencer profiles.

📈 The results: 0→3K followers in a single week | Launch content shared by over 40K people — including Shona Rimes! | Steady month-over-month growth in reach, digital + foot traffic, and community members served — classes full, lines around the block