🔥 The goal: to elevate presence and amplify message. The Community Resource Center wanted to connect with more East Angelenos. Partnering with staff, I built their social media from scratch, crafting a customized playbook and tapping into local trends + culture to develop a unique content style and strategy. We launched with a week-long team training, a kick off community activation, and collabs with local influencer profiles. The results?

📈 0→3K followers in a single week | Launch content shared by over 40K people — including Shona Rimes! | Steady month-over-month growth in reach, digital + foot traffic, and community members served | Classes full, lines around the block