🔥 In collaboration with the AHN Foundation and other local women-of-color organizations, I developed the concept, copy and creative for this Black Maternal Health campaign and follow-up. Leaning in to culturally-resonant imagery and focusing on value-driven community activations, this BMH campaign really sparked powerful community engagement. Result? The most impactful organic health equity campaign in L.A. Care’s history.

📈 Strengthened brand visibility, goodwill, and trust within the Black community | Increased digital and foot traffic to the Community Resource Center in Long Beach, which provides free health and wellness programming to the community | Connected target audiences with essential maternal health resources