🔥 The goal: Connect with Black moms.

In collaboration with the AHN Foundation and other local women-of-color organizations, I developed a culturally keyed-in campaign focused on empowering local Black mamas with essential health information and well-being resources, sparking powerful community engagement.

📈 The results: The most impactful organic health equity campaign in L.A. Care’s history | Strengthened brand visibility, goodwill, and trust within the Black community | Increased digital and in-person foot traffic to the Community Resource Center in Long Beach, which provides free health and wellness programming to the community